10 Hazards to Avoid When Starting an Internet Marketing Career

Starting out in Internet marketing (IM) can be a daunting and potentially hazardous practice. There are many things to learn and even more things to avoid. But it is not all doom and gloom and with some common sense preparation and advice, many people can soon learn to correctly plan future IM campaigns without any hidden traumas to hinder their potential success. Here are 10 simple hazards to be wary of when preparing to embark on a new IM project:

1. Falling for ‘Get Rich Quick’ scams

Avoid Quick Rick Schemes

This is probably the biggest mistake made by new Internet marketers that are easily lured in by the false promise of overnight riches. These malevolent schemes come in many guises but nearly all revolve around the same basic lie: Use this clever marketer’s secret technique and you will learn how to cheat the system and make a small fortune in no time at all. There will be catchy a heading, lots of dramatically bolded, italicized and underlined subheadings and many, many bullet points – all claiming to have the answer to your prayers. None are true, none will work and the only overnight fortune to be made will be by the person selling this rubbish to the poor uninformed believers.

2. Never actually doing anything

Striving to learn everything you can about a new business, or market, is a good thing. Spending weeks, or months, researching and then never putting any of this new information into practice is not a good thing. Nobody ever made money by learning everything and doing nothing. Take motivation from the old British SAS (Special Forces) regiment motto – “He Who Dares Wins”.

3. Broke before you start

It is easy to spend a small fortune snapping up every product that claims to give an advantageous insight into the market you want to dominate. But before you know it, you have spent all your resources on these products and have nothing left to run an actual campaign. Work out how much you can afford for training products and don’t go information crazy – there are plenty of good free resources available online

4. Email spamming

You pay an inflated price for a non-specific, topic-unrelated email list and then blast that list with unsolicited hard-sell emails promoting a product that they are unlikely to be interested in. You have wasted your money on the list and if any of the people on that list complains, you will probably incur a spam ban form your email provider. Broke and banned – not a winning combination.

5. Blog/Forum spamming

Using overly-expensive software to spam blogs and forums with sales pitches is a popular pastime of unimaginative, irritating marketers that are lazy and despised. If you have to create a fake name and use a proxy IP address you are on the wrong path. These posts will be deleted, not accepted and complaints will be filed. If you have to cheat, you will make no money and even less friends.

6. Trust in trust

Most people will not part with their money just because you say your product is good. People need to feel safe and this is why building trust is so important. Offer valuable advice, let the people see that you know what you are talking about and then, and only then, should you attempt to offer them a product you highly recommend.

7. Would you buy what you are selling?

If you want anyone to purchase a product from you, it needs to be decent. If you think it is garbage, it is not that easy to pitch and even if you are the king of fluff and could sell sun loungers in Antarctica, there would probably be a spate of refunds once they realize you have duped them. You will be out of pocket and devoid of reputation.

8. Tacky websites

The first thing many people will look at when they visit a site is the site itself. Sounds pretty obvious, but you will be surprised at the amount of people that pay little attention to their actual website appearance.  A professional-looking website can help to keep visitors from clicking the ‘back’ button on the browser and is likely to add some authority to whatever information is contained within that page.

9. Article spinning

No, no and no again. Never use article spinning software - especially for website content. No matter what the software claims, it will spit out unintelligible rubbish. Besides, if you want to make a regurgitated article sound even remotely legible you will have to spend hours paraphrasing, sentence-splitting and confusing yourself with hundreds of curly brackets ({}). In the time it takes to compose one semi-decent spun article you could of written 5 decent original ones.

10. It’s all about the planning

Go into a project blind and you will be in trouble. Not only will you make vital mistakes – many of which you will fail to spot in time – but the project will never be finished within the time you had originally planned. Spend time to plot out each section of your overall masterpiece and you will avoid errors, annoying oversights and the whole process will run smooth from planned start to foreseen finish.

Take heed of these short warnings and avoid some of the initial traps that can stop any new Internet marketing career in its tracks. Learn to spot the obvious scams, be wary of over-complication and more importantly, learn to take action. Follow this advice and you will soon be on the way to your first IM success.

Written by Daniel Offer. Offer is the Director of Athena IT Limited, his firm operates a Facebook chat app for PC called Chit Chat. Chit Chat is a Facebook messaging tool that allows you to access Facebook chat from your desktop. 

Tags: 10 internet marketing tips  internet marketing advice  internet marketing warnings  internet marketing hazards 

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